Mobile Phone Application Development: Is It Worth The Effort And Cost?

The smartphones open up new areas to be explored by businesses and even with the rapid growth of the business marketing industry, it can be said that the true potential of smartphones is not understood as yet. The explosion of gaming industry has enlightened the marketing experts to use social gaming to establish brand reputation. Marketing messages are often sent along with the apps and games in a subtle way so that users get the message, but not annoyed by it. When business brands realized that long-term brand strategy can be established with mobile phone apps, the mobile phone application development gained prominence.

How To Lower The Mobile Phone Application Development Cost To Increase ROI?

Every business can be represented as a mobile phone app. The online stores are greatly benefiting from mobile phones as app stores are relatively easy to set-up by dedicated developers and smartphone users are accustomed to buying from app stores directly. Rather than simply stopping at mobile optimized websites, now businesses want to take one big step ahead and develop mobile phone app. Just because it is possible, you should not just rush into an application development company and ask that you need a business app.

The experience offered by mobile phone apps is completely different from a mobile website. Apps are highly interactive and mobile phone application development incorporates latest technology to create apps that really engage the users. There is no denial that your potential customers will be offered a greater user experience with a shining new app. However, the cost of such an app should be considered before hiring developers to start working on it.

Mobile phone application development is not inexpensive. Most business owners simply think about developing an iPhone app. Even though iPhone is a great smartphone, there are other phones out there that are still used by millions of users. If you are just going to concentrate on iPhone users with your app, you will just lose millions of potential customers. At the same time, cross-platform apps is not a solution for all businesses. Developing applications that work flawlessly in all platforms is very difficult and it certainly incurs more cost. Experts suggest that you do your research and find out which phone your potential audience like to use. You can then develop an app for that platform and then later find developers to port the application to other platforms.

If you want to use mobile phone application development for business branding, you should understand that the app may not generate direct income. Again, it depends on the purpose of your app and if it is another app store to sell products, then, it will generate income. The return on investment can't be guaranteed because you can't control how popular your business app becomes. If the app developed is innovative and useful, eventually, smart phone users will begin to start to use it. So, before plunging into developing an app for your business, you should consider long-term benefits and then decide only if you are ready to wait to get the return on your investment.

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Cost Of Smartphone Application Development For Business Owners

Business owners are seriously contemplating smartphone application development to crank up a notch with their business, but it is important to realize that it is not cheap to develop an app for any smartphone. As it requires some serious investment, the decision of developing a business app should not be taken lightly. Not all businesses require apps, but every business can potentially find an app theme that it can relate it. If an idea is available to interact with your potential customers through the modern medium of smartphone apps, you should not ignore it completely, fearing the cost involved.

Smartphone application development requires a lot of time and focused effort from developers and quality apps are certainly expensive. Simple apps without any added touch of glamour can set you back $15,000 to $20,000 in the present scenario. Building mobile phone app on a relatively new platform isn't easy and there aren't enough skilled developers to actually meet the demand. It will take several months to conceive the idea of an app and put it into implementation after failing a few times. Branded apps cost even more, but brand name companies are now willing to spend even $150,000 to create a grand and elaborate app or game.

The cost of the app mainly depends on the features involved. A more feature rich app is very expensive as developing the prototype itself is very time-consuming. A simple interface with the app doesn't mean that it is going to be cheap. In fact, too much coding is involved in creating a simple interface with maximum usability in the smartphone application development process. The cost also depends on the number of devices you want to be supported by your app. If you want your app to be available across smartphones running multiple mobile platforms, you have to increase the investment considerably.

If you want to expand the reach of your business and attract more audience, then you should not let the cost of smartphone application development come in the way. Some business apps can be created to generate direct revenue. If your business is selling products, then, you can generate sales using your app by offering rewards for your customers. On the other hand, you can create apps solely for the purpose of business branding by offering something of value consistently to your customers. In that case, you will be able to build customer relationships and gain more loyal customers which are good for the future of your business.

Success of smartphone application development can be measured based on ROI. With apps, ROI may not be in terms of money at all times. Even though business apps are always assumed to be free apps, you can increase ROI by attaching a price tag to your app and making it a paid app. Research of smartphone user behavior indicates that users are willing to buy paid apps as long as the apps provide value to the money they pay. This can be achieved only when you develop a high quality app and take sincere marketing efforts to popularize it.

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We Look At The My Secret Folder Application For The iPhone 4S

The new iPhone 4S incorporates a clever pass code that means that after a period of inactivity the phone will lock itself until the correct pin number is entered. Many users of the phone however opt not to use this feature as it does increase the operation time when you want to perform a quick function. We take a look at the new My Secret Folder application, a clever piece of software designed to keep personal files safe even if your phone is not locked.

The principle idea behind this new application is to keep private photo and video files away from prying eyes. This can prove especially useful if you have your handset stolen or if you leave your phone unguarded around inquisitive friends. When you download this application any photographs or videos that you capture from the software are automatically stored behind a 4 digit password. Users have the option to also move existing material from their camera roll into the application but it is important to remember to delete the original media as this is not encrypted. The whole ideas sounds like a fairly basic data security system but the application includes some wonderful features to help keep your data even more secure. The first of these clever ideas is that the icon for the application is fairly well camouflaged so it is not obvious to anybody who happens to be looking at your home screen. The icon takes the form of a shortcut folder complete with smaller icons displayed inside it. When you look very closely this may look very obvious but when the symbol is mixed in with a variety of other icons it becomes very well hidden and inconspicuous.

The word "cunning" is not one that you would normally associate with applications for the iPhone 4S but My Secret Folder deserves this title. The software includes not one but two four digit passwords. The first one you enter is a decoy in case anybody happens to be watching what you type on screen. When this is entered a number of normal photographs are displayed but none that are locked within the software. These photographs can only be viewed when you enter the second password. Perhaps the most ingenious element of this software is how it reacts when the wrong password is typed on the phone. When this occurs the phone takes a photograph using the front facing camera which is stored in a log along with the geographical location of where it happened and the code that they attempted to input. This can be viewed by the user so they can see who was tampering with their phone and what numbers they tried to use. This is potentially useful when choosing future passwords and PIN numbers as it gives you an indication what other people expect the digits to be.

The My Secret Folder application for the iPhone 4S is much more than a basic secure folder. The app incorporates a number of features that should make it an essential download for anybody who wants to keep their photographs and video footage private.

The iPhone 4S and the White iPhone 4S are available now.

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