SMS is no longer restricted to personal messaging. Today, it can instantly connect you to a group of people like colleagues, friends or family. On the commercial side it allows you to communicate efficiently with suppliers, dealers and various business associates. That is not all. There is yet another shade of SMS, called the Bulk SMS; the king of mobile marketing.
Choose ordinary gateway to send Cheap Bulk SMS for your marketing chores. Typically, premium gateways cost a little more. The choice is entirely yours. In either case the provider provides the setup, which includes web based software or desktop application. These entities also provide SMS credits for your marketing campaigns or you can buy them from resellers.
Some of the features and application areas of bulk SMS are mentioned below.
1. Bulk SMS is a cheap, efficient and reliable way to market your products and services.
2. The software that is used to send mass messages is easy to use.
3. It is one of the fastest growing marketing platforms, which utilizes internet technologies to do the tasks; without the use of native device such as mobile phone or other handheld instrument.
4. Typical application areas include; banking and stock trading companies, media and entertainment, educational institutes, insurance, travel and government entities.
Short codes are 5 or 6 digit numbers generally used for interactive tasks. SMS Short Code as the name suggests is used to send SMS; but it also allows people to send back their feedback or responses on the same number. Subscribers find it easy to remember these short numbers.
Some of the application areas include TV, radio and print. Reality television programs use short code to provide viewers with an option to vote for their favourite contestant. Radio shows use these codes for song requests and quiz contests. An SMS sent to these numbers are charged higher than national rates.
Short codes are available in two formats; shared or dedicated. A shared short code is utilized by many marketers while a dedicated short code is allocated to just one entity. Short codes work in tandem with keywords, which are useful in identifying different marketing entities.
Short code marketing boosts sales of products and services through promotions and interactive offers.
Mentioned below are some of the advantages of SMS short code.
1. A trendy way to generate interest and sales leads.
2. Innovative - You can create a buzz just days before the launch of a product with various feedback programs.
3. Cost effective and interactive SMS platform.
Advertising and marketing is a form of communication; it coerces audience to buy certain products or services. Avenues such as print, television, radio, and hoardings are passé. There are several reasons for their downfall; steep costs, lower than expected returns and time consuming process to develop campaigns.
On the other hand, bulk SMS is quick, cheap, and reliable. It does not require creative people or costly infrastructure. The complete setup is provided by SMS Gateway Provider.
As a marketer you just need to compose a catchy text campaign and send it to your customers with just a click of the button.
mVaayoo's Bulk SMS Services include bulk SMS gateway and Voice SMS that enables enterprises to communicate with target audience for SMS marketing.
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